Focus on key metrics with each campaign to determine the return on investment you’re looking at
There are a handful of critical metrics that you should be paying attention to really figure out why SEO and ROI are producing the results they are, but the most important one is looking at the traffic that you’re generating and how many people are being converted into paying customers.
There are a number of different tools available to you to get that kind of hard-hitting information, and it’s vital that you implement them into your business operation as quickly as possible.
If you aren’t paying attention to the close link between all of your search engine optimization efforts and the return on investment that those efforts are providing, you’re not only wasting money – you’re also wasting time and potentially crippling your business from the inside out.
