Always look to test new approaches to squeeze out a higher ROI on every SEO campaign
The final piece of the puzzle, so to speak, between understanding why SEO and ROI are such important metrics for your business is so that you can test new approaches, new advertisements, new copy, and new campaigns routinely to get a higher return on investment without increasing your expenses.
This is going to give you an almost unfair advantage in your business and marketplace, regardless of the competition that you are going up against.
